tag:blogger.com,1999:blog-4004575200320231085.post7033275387321433457..comments2024-01-22T02:15:32.357-08:00Comments on Larry Marder's Beanworld: "Big ideas come out of big pencils!"Larry Marderhttp://www.blogger.com/profile/09936917049779513696noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4004575200320231085.post-85648378572669624492008-05-19T12:06:00.000-07:002008-05-19T12:06:00.000-07:00Do you think advertising has changed significantly...<EM>Do you think advertising has changed significantly in the 2000s? </EM><BR/><EM></EM><BR/><BR/>Advertising has been in a constant state of change since it began to be come useful to manufacturers in the earliest days of the Industrial Revolution.<BR/><BR/>Over most of its history it HAS tended towards being brash, loud, noisy, annoying, and incredibly effective.<BR/><BR/><EM>I mean with people's experience of aggressive pop-up ads, sponsorships in Gmail and elsewhere. I tend to have abnormal takes on things (not on purpose), but I must say, when I was a kid, certain advertisements really grabbed me. </EM><BR/><EM></EM><BR/><BR/>Advertising was incredibly important in the late 19th and early 20th centuries because it because it brought the news of new products that would save time and energy, be sanitary, and be less wasteful. (Washing machines, tooth brushes and paste, crackers in a tin for example.)Wether anyone really likes the idea or not, advertising helped immigrants from the Old World and folks from rural America flocking to the cities adjust to Modern Life. And along with the movies and radio, advertising CREATED what Americans believed it meant to BE an American.<BR/><BR/><EM>I don't really think children should be exposed to any advertising, print or television - but they did grab me. </EM><BR/><EM></EM><BR/><BR/>That WAS the point.Todays kids, however, are so media savvy, that I'm not sure what exactly sinks in with them and more importanly, for how long!<BR/><BR/><BR/><EM>Now I find myself immediately dismissing the idea of any product I actually see advertised. So, since I know I'm not some kind of "special case," have the overall goals changed? </EM><BR/><EM></EM><BR/><BR/>Well you know the old saying? "Build a better mousetrap and the world will beat a path to your fdoor." Well, they CAN'T if they never hear about the better mousetrap. In my opinion, advertising a good product in a straightforward manner is still the best way to convey a sales message.<BR/><BR/><EM>Is it now more a kind of quiet infection that doesn't actually suggest that you buy the product, but has some other subtle influence on you that's ultimately good for the business? Or does everyone else still see an ad and respond to it normally?</EM><BR/><BR/>I believe advertisng has always operated on both those plateaus. Ads have always been trying to sell you on the benefits of what they percieve is the superiority of their product but at the same tim, can slip in a tone of "If you buy this product, your neighbors will envy you or you will be more popular." Sometimes it works and sometimes you just watch it and say "Are you people NUTS?"Larry Marderhttps://www.blogger.com/profile/09936917049779513696noreply@blogger.comtag:blogger.com,1999:blog-4004575200320231085.post-15139731978478110672008-05-19T08:20:00.000-07:002008-05-19T08:20:00.000-07:00Do you think advertising has changed significantly...Do you think advertising has changed significantly in the 2000s? I mean with people's experience of aggressive pop-up ads, sponsorships in Gmail and elsewhere. I tend to have abnormal takes on things (not on purpose), but I must say, when I was a kid, certain advertisements really grabbed me. I don't really think children should be exposed to any advertising, print or television - but they did grab me. Now I find myself immediately dismissing the idea of any product I actually see advertised. <BR/><BR/>So, since I know I'm not some kind of "special case," have the overall goals changed? Is it now more a kind of quiet infection that doesn't actually suggest that you buy the product, but has some other subtle influence on you that's ultimately good for the business?<BR/><BR/>Or does everyone else still see an ad and respond to it normally?Anonymousnoreply@blogger.com