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Don't forget--I'll be at SPX this weekend!
As I've written many times before, one of my favorite blogs is BibliOdyssey. Yet again, here is a really good example of why I am so fond of Pecay's site.
The illo above is the back cover to an amazing little pop culture artifact titled "Wrigley's Mother Goose introducing the Sprightly Spearmen."
All 24 pages plus the covers are on the Iowa Digital Library site and it is quite a happy, fun-filled read. According to the indicia date on the cover it was published in 1915.
William Wrigley hardly invented chewing gum, but he really perfected the marketing of it. After stubbing his toe with his first two flavors "Lotta" and"Vassar" he hit the mother lode with "Juicy Fruit" in 1893 and "Spearmint" in 1894. "Doublemint" was launched in 1914. Wrigley had the vision to understand that the future of consumer good was in "branded products. "
He strongly believed in the power of advertising. He promoted his gum through the use of advertisements that emphasized the benefits of chewing Wrigley's gums. He touted its freshness, that it was packaged in a sanitary package, that it stimulated the appetite, aided digestion, and just generally gave you pep. His advertisng credo was "Tell 'em quick and tell 'em often."
Wrigley's Mother Goose booklets were so popular, that the theme was continued for over a decade, migrating into magazine ads during the '20s.
If anyone thinks that manufacturers advertising their products directly into the paths of children's consciousness is some sort of contemporary phenomenon--think again. This is a tried and true formula and it has never really gone away. It just ebbs and flows.
The Sprightly Spearmen are my kind of advertising critters!
Also don't forget to make sure that your favorite Dark Horse Comics retailer orders plenty of:
Larry Marder's Beanworld: Wahoolazuma!
Beanworld Holiday Special
"Tell 'em quick and tell 'em often!"
This "blue pencil" layout sketch is a detail of what currently is page 38 of next year's all new graphic novel "Remember Here When You Are There."
This will be a black and white companion to the two hardcover reboot volumes--the first being "Wahoolazuma!"
As you will see in the color Beanworld Holiday Special, the Pod'l'pool Cuties are growing up fast, and they will experience quite a maturity spurt within the story arc of the new graphic novel.
These ads definitely were links in the chain of events that eventually landed me in the Executive Director position at Image Comics. After I arrived at Image, I talked sporadically to Alan on the phone about various things he was working on in the Image pipeline. He worked on books for Todd McFarlane, Rob Liefeld, and Jim Lee and I think I got into various bits of the marketing that I needed his point of view on--something like that.
But the best thing was something indirect--I will never forget listening to his verbal synopsis of his graphic novel WarChild he created for Rob Liefeld. It was a dystopian retelling of the Arthurian mythos done in a crazed version of LA. When he got to the center of the mythos, which was that "Arthur puts the sword back into the stone" I swear my hair stood on end, it was such an engrossing tale.
The first script was amazing. Every artist that tried pencilling it choked. As far as I can tell, it was never produced and I haven't a clue as to what happened to it or who owns it.
Until today, I was unaware of the Mongolian Death Worm. I'm not sure how this critter evaded my attention all these years.
Beanworld, makes it web comic debut tomorrow on MDHP Issue 14 in the first original story published in any format in a decade .
Hey, I'M excited!