Tuesday, November 16, 2010

Now THIS is news!





Prince William getting married?
The Beatles library on iTunes?
The new Bruce Springsteen boxed set?
Marvel killing off Ultimate Spiderman?

What EVER!

None of that news holds a candle to the reemergence
of one of my favorite advertising mascots:
Speedy Alka Selter!

After putting their toes in the water
(so to speak)
with a rather odd Lindsey Vonn ad featuring
what seems to be some sort of Speedy totem
on the tip of her ski,
Alka Seltzer's current corporate owners
have brought the little guy back.

This is big stuff for me.
Why?
Because I love advertising mascot characters.

They are as much part of my psyche as any comic book or cartoon character.

So I have to tell you folks,
I'm very pleased to see that Speedy Alka Seltzer
seems to be making a comeback in television advertising.

(Although the new commercial seems to be a bit of a story retread
of a current Frosted Mini-Wheats ad)

(And let's not even get into THIS!)

You can read my previous posts
singing the praises of Speedy
here and here.

"Down, down, down the stomach through,
Round, round, round the system too,
With Alka-Seltzer you're sure to say,
Relief is just a swallow away!"


Tuesday, November 2, 2010

From the Beanworld Archives!



8 1/2" x 11"
The cheapest bond paper imaginable
Black markers and color pencils
Late 1970s


At recent convention appearances, I've made it no secret that Beanworld Book Four: Something More has been slowly taken over by the Boom'r Band.

I set out telling one story and this other one, in a direction I hadn't foreseen, took over. Recently I've learned that this does fold back into the story I originally set out to tell.

The side track is the Origin of the Boom'r Band.
This tale of the Beanworld has been hinted at from time to time, most significantly in a frame of
Beanish Breaks Out! (TOTB #4 and/or page 112 of Wahoolazuma!).

While going through my accumulation of notes regarding the Boom'rs, I found the drawing above. This is part of the going-backwards process I often talk about.

Beanworld started out as a complicated entity and I kept simplifying it, parsing it down, narrowing its scope intil I discovered Gran'Ma'Pa (or maybe Gran'Ma'Pas discovered me...not quite sure!).Then I started moving forward with the comic that became Tales of the Beanworld #1.

I cant say with certainty what year this piece was drawn.
I think late 1970s.

If I recall correctly it an early attempt at a Beanworld story about a human being (it might have been me) who is transported to Beanworld (I've forgotten how) and finds himself (assuming it was me) in a Bean-body.

And in a (clumsy) Wizard of Oz-ish riff finds himself on a red and yellow boardwalk that he follows on his adventures until he...he...I'm not sure as I don't think I ever finished it.

That's The Visitor, surprised, in the lower left hand corner.
That's about all I can recollect.

By 1980 I had come up with the Boom'r Band trio.
They had a different look but they had their current instruments.

In the sky are the four symbols of the Beanworld Tarot.
Two of those symbols came down to the ground as Mystery Pods.
The other two came down even further and became two of the Four Realities.

I really like some of these Beanworld-ed of instruments.
The bass balalaika still works for me.
And the Bonging-thing with the hammers too.
The Harp-ish thing isn't so bad either.

What really jumps out at me though is wooden structure sure looks like something from Angry Birds doesn't it?


Saturday, October 30, 2010

There Is Still Time For Larry Marder's World Famous Third Eye Halloween Costume.



Yes, my leguminous friends, it's the 11th hour for Halloween costume procrastinators: But, I, Larry Marder, can come to the rescue for folks that need a simple, yet effective costume for parties this weekend.

I'm not quite sure how many times I've concocted this particular two-phase costume over the years but it's been several times a decade. Because I've moved around so much and drifted in and out of social circles, both personal and professional, over the years, there has always been a fertile new audience for my subtle yet powerful one trick-pony of a costume.

A little bit of History:

It started at Hartford Art School of the University of Hartford.
The Art School had the reputation the best Halloween Bacchanal on campus.
It was legendary really.

This epicness (as they would say nowadays) was based on two things:

First, the quality of the costuming from art students from 1969-1972.

The second was some sort of punch that was mixed up with god-knows-what in it but I'm quite certain its main ingredient was pure grain alcohol This punch had a campus wide notoriety somewhat akin to Four Loko today.

I discovered right away in art school that when it comes to masquerades (and what is now known as cosplay) that I stink.

People always ask me how come I never try to make some sort of Beanworld costume.
Cuz I'm not creative enough in that way.
Personally I have absolutely no idea how one might do that.
Zero.
But I do like minimal costumes.
And this is mine.

Frame from "Ducks Yas Yas" (c) Robert Crumb

Truthfully I'm not quite sure where the idea came from.
Over the years, I've settled on it being influenced by a frame of a Robert Crumb comic called "Ducks Yas Yas."

I really liked the guy with the third eye.
Decided to do one myself.
Minimal but memorable.
And give it a little bit of sequential art punch line.

Stage Directions for
Larry Marder's World Famous
Third Eye Halloween Costume.

Part One.
Affix third eye to your forehead.
Go to the party.
Take the ribbing that is inevitable for having such a lame costume.
"Hey you're a creative guy. That's the best you can do?"
Sheepish smiles and a lot of shrugging are the proper responses.

Part Two.
Let the festivities settle in.
Wait until everyone has seen everyone else's costume.
Then wait more until the fun-seekers are getting appropriately loose (inebriated, medicated, whatever one's poison is).
Wait further still until folks are starting to shed various pieces of their burdensome, uncomfortable costumes and falling out of character and starting to look more and more bleary eyed.

Then you strike!

Go to the bath room and affix Third Eye #2.
Start circulating.
Say nothing.


It generally takes a while but at some point someone will notice that you have switched eyes. There will be a moment of recognition/comprehension as to the absurdity of what you have done.

They will giggle.
They will laugh.
Depending on what some have been up to they might guffaw.

Like Beanworld itself, it's deceptively simple bit of theater but full of meaning.
It works.
It wll be a hit.

Try it sometime.
You have my permission to download my drawings, print 'em out, cut 'em out and use mine.
Or make your own!

Now let's celebrate by grooving to that Halloween anthem of greatness by the Shaggs!0


Friday, October 15, 2010

I'll be pretty busy this weekend for a guy who isn't supposed to be at APE!


I'm not an official guest at APE.
I'm not setting up at my own table.
But I'll be dropping in just the same.

I'll be doing signing and drawing type stuff for CBLDF here and there.
Catch me if you can!

Offers for Crazy Trade Ins and What-The-Big-Fish-Said are open for business!
Unique TFAW Cards will be available for a donation at CBLDF table.

Here are the things I know I'm scheduled to do.

Saturday 10/16 at 8:00 pm to 11:00 pm
CAM Alternative Press Expo Party: Storytime! and Graphic Details
Cartoon Art Museum
655 Mission StreetSan Francisco, CA, 94105

It's a great show and it's not going to be up a whole lot longer
and it's well worth the Look-See!


Also....I have a workshop on Sunday 10/17 at 12 pm (aka noon aka midday)
It's called: Marketing a Comic That's Easier to Read Than to Describe.

Presenting a comic as peculiar as Beanworld to the public is hard today;
imagine how difficult it was more than a quarter of a century ago.

I'll share my story of the strategy I deployed to get myself discovered,
find a publisher, and how I found the right message to break through the clutter
of the mid-80s comic book marketplace.

I'll have some artifacts on hand that hardly anyone has has seen before
plus a whole bunch of stuff quite unseen for a long, long time.

Hear how the lessons I learned then have sustained Beanworld's public image to this very day!



Also on Sunday 10/17 4:45-5:30
CBLDF: The Fight For Intellectual Freedom

More than 50 years after Frederic Wertham's Seduction of the Innocent, comics and other media still come under the attack of censors.
Charles Brownstein, executive director of the CBLDF, is joined by cartoonist Keith Knight
and other panelists for a discussion of current trends in comics censorship and how we all can get involved in protecting intellectual freedom
.

I'm one of the others!

Trade In One Of Yours For One Of Mine!



Am I crazy?
Maybe!
But here's the deal.


Trade-in one of your homemade Beanworld drawings
for a genuine Marder-drawn, signed original sketch of the same character!

Offer open to kids of all ages!

THE DETAILS:Only one trade-in per person allowed.
If your drawing contains more than one character,
you must decide which single character you'd like as your trade-in sketch.
After the drawing exchange you agree that I can post your sketch in the
Leguminous Fan Art Gallery.
And it would be nice if I could get a snapshot of you and your art too!