But the most important person to me was Leo Burnett, the founder of the so-called "Chicago School of Advertising." Leo's shop created or/or shaped four of Advertisng Age's Top 10 Advertising Icons of the 20th Century: #1 Marlboro Man (not that I condone cigarette smoking in any way, I don't, but the power of this icon was undeniable), #3 Jolly Green Giant, #6 Pillsbury Doughboy, #9 Tony the Tiger. Now THAT is an impressive track record!
I've never been comfortable working for any company on any product that didn't allow me to work in the Chicago style. I've done it, but I didn't like it.