Huh?

This one has me stumped.
Longtime Beanworld fan, Kim Scarborough
posted this screen shot from The Wire on Facebook.

He reported "It's from season 2, episode 4.
I'm amazed I caught it!
It's only on the screen for maybe a half-second.
The guy says 'I brought you some Silver Surfers'
before setting down the stack."

Frankly I have no idea what this apparent Beanworld ad is!
Looks like the back cover of something.
Something glossy.

But what?

Looks like my style of ad.

But from when?

Drawing a total blank!

Regardless of my memory gap...
a hale and hearty Wahoolazuma! to Kim
for bringing this amazing wonder to my attention!

Okay, Leguminous Sleuths.
What was this?